“Double-Digits Pledge” is an innovative sales promotion launched by Mobile Posse, a provider of content and advertising delivery solutions for mobile, to allow advertisers try idle screen advertising risk-free. The new solution has been developed for agencies and brands looking to extend their advertising campaigns to mobile. Participating advertisers are ...

Discover Financial Services, a leading credit card issuer and electronic payment services company, has announced that its card-members will now be able to manage their credit card account directly from their mobile phone’s browser. It has launched Discover.com Mobile, the mobile version of the Discover Card Web site. The new ...

i2Telecom International, has launched its mobile phone solution, MyGlobalTalk, for the Symbian S60 operating system and G1 Google Phone. i2Telecom had earlier made MyGlobalTalk available for iPhone users. Symbian is widely used in many mobile phone devices built by Nokia, Samsung, and other mobile phone manufacturers. MyGlobalTalk has been listed ...

Econsultancy recently held an interview with AdMob's European MD Thomas Shulz, in which he spoke about the mobile advertising market, value-chain, ad formats and iPhone has affected the industry. AdMob is a mobile advertising marketplace that offers solutions for discovery, branding and monetization on the mobile web. It connects advertisers ...

Direct Response marketers want mobile advertising to become a reality, higher conversion rates and the ability to make campaign changes on the fly. These are some of the top wishes that marketers have in the coming year. Ignite Media Solutions, a company that delivers a comprehensive direct response solution through ...

According to a recent article on AdAge, advertisers will have to pay less now for mobile advertising as ad rates are falling, with mobile cost-per-impression (CPM) ad rates hitting single-digit pricing in some cases. The main reasons for this fall is not only the weak global economy, but also an ...

These are exciting times for mobile Internet as it comes of age. Patterns and preferences in user behaviours and preferences are emerging and it is possible to start discerning market trends and with greater detail predict coming development. The number of PCs in use worldwide has surpassed 1 billion and ...

AdMob has released its December 2008 Mobile Metrics Report that revealed explosive iPod Touch growth and Smartphone Operating System market share in its network. iPod Touch requests increased 3.4 times from November to December to reach 292 million in December from 18 million in July. Worldwide iPod Touch traffic increased ...

AdMob, the world's largest mobile advertising marketplace, has released its November issue of the Mobile Metrics. As per the report there is an increasing amount of mobile web and application usage over WiFi networks in the US and UK. Worldwide iPhone requests grew 52% month over month to 359 million ...