Saturday, July 4, 2009

Industry News

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Mobile Posse Offers Risk-Free Idle Screen Mobile Advertising Trial to Advertisers

Thursday, January 15, 2009
Mobile Posse Offers Risk-Free Idle Screen Mobile Advertising Trial to Advertisers

“Double-Digits Pledge” is an innovative sales promotion launched by Mobile Posse, a provider of content and advertising delivery solutions for mobile, to allow advertisers try idle screen advertising risk-free. The new solution has been developed for agencies and brands looking to extend their advertising campaigns to mobile. Participating advertisers are ...

Discover Card Launches Mobile Site

Thursday, January 15, 2009
Discover Card Launches Mobile Site

Discover Financial Services, a leading credit card issuer and electronic payment services company, has announced that its card-members will now be able to manage their credit card account directly from their mobile phone’s browser. It has launched Discover.com Mobile, the mobile version of the Discover Card Web site. The new ...

MyGlobalTalk Now Available for Symbian and G1 Google Phone Users

Thursday, January 15, 2009
MyGlobalTalk Now Available for Symbian and G1 Google Phone Users

i2Telecom International, has launched its mobile phone solution, MyGlobalTalk, for the Symbian S60 operating system and G1 Google Phone. i2Telecom had earlier made MyGlobalTalk available for iPhone users. Symbian is widely used in many mobile phone devices built by Nokia, Samsung, and other mobile phone manufacturers. MyGlobalTalk has been listed ...

Interviews and Opinions

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Ads that Leverage the Mobile Context and Capabilities Produce Stronger Results, Says AdMob’s MD

Sunday, December 21, 2008
Ads that Leverage the Mobile Context and Capabilities Produce Stronger Results, Says AdMob's MD

Econsultancy recently held an interview with AdMob's European MD Thomas Shulz, in which he spoke about the mobile advertising market, value-chain, ad formats and iPhone has affected the industry. AdMob is a mobile advertising marketplace that offers solutions for discovery, branding and monetization on the mobile web. It connects advertisers ...

Direct Response Marketers Wish Mobile Advertising to Become a Reality

Thursday, December 18, 2008
Direct Response Marketers Wish Mobile Advertising to Become a Reality

Direct Response marketers want mobile advertising to become a reality, higher conversion rates and the ability to make campaign changes on the fly. These are some of the top wishes that marketers have in the coming year. Ignite Media Solutions, a company that delivers a comprehensive direct response solution through ...

Mobile Advertising Rates Fall Due to Economic Slowdown and Rise in Inventory Levels

Tuesday, December 16, 2008
Mobile Advertising Rates Fall Due to Economic Slowdown and Rise in Inventory Levels

According to a recent article on AdAge, advertisers will have to pay less now for mobile advertising as ad rates are falling, with mobile cost-per-impression (CPM) ad rates hitting single-digit pricing in some cases. The main reasons for this fall is not only the weak global economy, but also an ...

Resources and Reports

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Mobile Internet 2010 - Emerging Markets Will See Fastest Growth

Thursday, January 15, 2009
Mobile Internet 2010 - Emerging Markets Will See Fastest Growth

These are exciting times for mobile Internet as it comes of age. Patterns and preferences in user behaviours and preferences are emerging and it is possible to start discerning market trends and with greater detail predict coming development. The number of PCs in use worldwide has surpassed 1 billion and ...

Android and iPhone Increase Smartphone Operating System Market Share, iPod Touch Requests Triple in December - AdMob December 2008 Metrics Report

Sunday, January 11, 2009
Android and iPhone Increase Smartphone Operating System Market Share, iPod Touch Requests Triple in December - AdMob December 2008 Metrics Report

AdMob has released its December 2008 Mobile Metrics Report that revealed explosive iPod Touch growth and Smartphone Operating System market share in its network. iPod Touch requests increased 3.4 times from November to December to reach 292 million in December from 18 million in July. Worldwide iPod Touch traffic increased ...

Increasing Use of WiFi Networks in the US and UK; Worldwide iPhone Requests Grew 52 Percent - AdMob

Thursday, December 18, 2008
Increasing Use of WiFi Networks in the US and UK; Worldwide iPhone Requests Grew 52 Percent - AdMob

AdMob, the world's largest mobile advertising marketplace, has released its November issue of the Mobile Metrics. As per the report there is an increasing amount of mobile web and application usage over WiFi networks in the US and UK. Worldwide iPhone requests grew 52% month over month to 359 million ...

Featured Article

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Mobile Advertising is Not a Nascent Market Anymore

Tuesday, December 30, 2008
Mobile Advertising is Not a Nascent Market Anymore

Mobile advertising gained much deserved attention in the year 2008. The advertising community looked beyond the traditional media and many ventured into the space, although hesitatingly. Big brands such as Nike, BMW, Audi, McDonald's already have enough experience of advertising mobile phones. SMEs and local businesses are also adopting it, ...

Mobile Social Networking Will Drive on Advanced Handsets and Flat-rate Mobile Internet Tariff

Monday, December 22, 2008

The mobile social networking market can be safely described as an emerging market with a very large number of startups and unformed business models functioning similar to their Internet-based equivalents. However, mobile social networks are garnering a great deal of interest from mobile operators, hardware vendors, ISPs, and major brands, ...

25 Percent of European Mobile Operators Believe SMS Spam is Not a Big Problem; Other 25 are Not Ready for It

Sunday, December 21, 2008
25 Percent of European Mobile Operators Believe SMS Spam is Not a Big Problem; Other 25 are Not Ready for It

SMS spam is a dreadful disease for mobile advertising and marketing and one that the industry is really fearful about. Consumers prefer to stay away from SMS advertisements as they do not want to get ’spammed’ and there is little that the operators are able (or are doing) to do ...

Campaigns Watch

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See Grassroots ‘Snapshot’ View of Barack Obama’s Presidential Inauguration Event on SnapMyLife

Thursday, January 15, 2009
See Grassroots ‘Snapshot’ View of Barack Obama's Presidential Inauguration Event on SnapMyLife

Barack Obama will be swearing in as the next President of the United States next Tuesday, January 20 during the Presidential Inauguration. Tens of thousands of citizens will converge for the inauguration and many others events that place next week. During these events, SnapMyLife, a mobile photo-sharing site, has announced ...

Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

Tuesday, January 13, 2009
Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

AT&T has partnered Share Our Strength, an national organization dedicated to ending childhood hunger in America, to participate in its campaign 'Operation No Kid Hungry' to raise funds to help end childhood hunger and encourage Americans to hold food drives. The campaign started on January 13 and is open till ...

Samsung Encourages People to Share Hope in New Year Using SMS Campaign

Monday, December 29, 2008
Samsung Encourages People to Share Hope in New Year Using SMS Campaign

Samsung has launched its ‘Share Hope’ Program to spread love, peace and hope in the new year. The program enables cell phone users to share holiday messages and images on Samsung’s LED billboard at Two Times Square, New York, USA, till Tuesday, December 30th.

Gadget Update

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Touch Feedback Technology for Android Mobile Phone Platform Powered by Immersion

Sunday, January 11, 2009
Touch Feedback Technology for Android Mobile Phone Platform Powered by Immersion

Immersion Corporation, the leading developer and licensor of touch feedback technology announces its industry-leading haptic (touch) technology is now available for implementation in phones powered by Android, the Open Handset Alliance's open source platform for mobile devices. Both content developers and makers of Android-based mobile phones can now easily add ...

Handmark Enriches Mobile Media Experience on Bell Mobility’s New User Interface for Smartphones

Tuesday, December 30, 2008
Handmark Enriches Mobile Media Experience on Bell Mobility's New User Interface for Smartphones

Kansas City, USA-based Handmark, a company that provides mobile media services has introduced Pocket Express news and information services within Bell Mobility’s new user interface on select Windows Mobile devices, including the HTC Touch Diamond and HTC Touch Diamond Pro. Pocket Express offers free news, sports, weather, travel, entertainment, maps, ...

Its a Watch, MP3, MP4, Camera, Mobile Phone - Its a Phenom Watch Phone

Monday, December 29, 2008
Its a Watch, MP3, MP4, Camera, Mobile Phone - Its a Phenom Watch Phone

Anybody, who has watched a James Bond movie would have always wanted to have gadgets that the super-agent had. A wrist watch that can be used as a mobile phone is something that all gadget lovers have always wished for. This wish can now be fulfilled with the Phenom Watch ...