3 Denmark Selects JumpTap as Exclusive Mobile Advertising Partner

The mobile phone has become an increasingly important media platform as it presents an opportunity to deliver personalized, relevant messages at the ideal time or location and to engage users at an unparalleled level of interactivity. To leverage this opportunity, mobile operator 3 Denmark has selected JumpTap, a mobile search and advertising company, as their exclusive strategic partner for mobile advertising. JumpTap will provide complete end-to-end services, including ad sales, campaign management, reporting and ad serving. The partnership adds the popular Planet 3 portal to the fast growing JumpTap Premium Mobile Ad Network.

3 is the 3G mobile operator and Internet service provider of Denmark. 3 offer attractive and innovative services within 3G mobile telephony and mobile broadband. 3 is a brand for Hi3G Access which has a 3G license in Denmark, Sweden and Norway and is owned by Hutchison Whampoa Ltd. (60 %) and Investor AB (40 %). JumpTap’s comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem. JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. The company has more than 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers.

“3 Denmark has been an innovator in the mobile space, developing a highly desirable audience that responds well to advertisers as demonstrated in earlier campaigns. Our rising number of partnerships allows us to deliver the most tailored and advanced mobile advertising packages in the industry and has solidified our leadership position in the Scandinavian marketplace.”, commented Dan Olschwang, CEO of JumpTap.

JumpTap will assist advertisers in delivering innovative campaigns to reach and engage the 3 subscriber base. The partnership further illustrates JumpTap’s increasing value proposition for operators around the globe as they seek to leverage their existing assets to provide relevant and effective mobile advertising.

The various benefits that advertisers can derive out of this partnership will be:

• Access to the largest premium mobile ad inventory in Denmark and throughout Scandinavia,
• Ability to target their audience with the most relevant and personalized ads through the broadest array of formats,
• Opportunity to develop integrated mobile advertising solutions that better engage their audience and both measure and optimize ROI.

“3 has made a strong commitment to ensure that our customers have the absolute best mobile experiences“, said Stine Green Paulsen, head of Corporate Communication of 3 Denmark. “We chose JumpTap because of their years of experience, superior ad targeting platform, and relationships with brand advertisers. From our point of view, companies are increasingly seeing the benefits of advertising on the mobile platform and the partnership with JumpTap will help us leverage this to the fullest potential.”

Source: JumpTap

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