mKhoj and Moozey Partner to Boost Advertising Returns for the Advertisers

mKhoj, one of the leading global mobile advertising company focused on Asia Pacific and South Africa, has partnered with Moozey, a free web based mobile marketing platform aimed at small and mid sized businesses. Moozey offers automated mobile website generation tools and ready to use services. These are combined with reporting and conversion tracking interfaces that leverage the features that were once available only to business with big marketing budgets. Moozey has partnered with mKhoj will help its members who want to use mobile advertising to promote their brands / product with an extra top up offer from mKhoj.

Commenting on the partnership, mKhoj said, “mobile advertising is the most lucrative form of advertising in this Web 2.0 era. This industry is on the rise and we would want advertisers to explore this further. mKhoj that delivers the best RoI to its advertisers and helps WAP owners not only monetise traffic but also drive traffic to their WAP sites, has tied up with Moozey to help advertisers top up their money. Moozey being a web based mobile marketing platform, the top up offer is exclusive to Moozey members.”

Can Balioglu, director, Moozey said, “We are very excited to work with mKhoj. The mass reach and its focus in APAC and SA is expected to give our advertisers more for their money. This is inline with Moozey ‘s policy to work with industry leaders and mobile innovators who are into mobile marketing and have a proven track record”.

(Screenshot from Moozey Webiste)

mKhoj is one of the largest mobile ad networks in the world that offers solutions for advertising and monetising on the mobile web. It enables global, regional and local advertisers in extending their reach in Asia - Pacific, Africa and the Middle East. mKhoj allows advertisers to discover their target audience using its advanced targeting technology via mobile Internet sites and it enables publishers of such sites to monetize their traffic. The mission of mKhoj is to provide business model and technology to enable the growth of mobile Internet. mKhoj was started in 2007 and is backed by two of Silicon Valley’s top VC firms: Kleiner Perkins Caulfied & Byers (KPCB) and Ram Shriram’s Sherpalo Ventures.

Moozey is a free, web-based mobile marketing platform aimed at small- and mid-sized businesses. With its automated mobile website generation tools, ready-to-use services and reporting/conversion tracking interfaces, Moozey leverages the features that were once available only to businesses with high marketing budgets. Moozey is backed by ALK Solutions GmbH, a company located in Munich, Germany - one of Europe’s leading technology hubs, specialising in mobile client/server technologies and data warehouse solutions.

Source; PR Database

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