Mobile Marketing Association Awards 2008 - Winners and Finalists

Each year, the Mobile Marketing Association (MMA) recognizes leaders and innovators in the mobile marketing industry and honors them at their Annual Awards Dinner & Ceremony. The winners, judged on strategy, execution, creativity and results, highlight mobile marketing industry successes from around the globe.

Presented below is the complete list of winners and finalists in the various categories:

Best Use of Mobile Marketing, Branding

Winners

• The Hyperfactory
• Saatchi & Saatchi LA

Finalists

• AKQA Mobile
• Quattro Wireless

Honorable Mentions

• Motricity
• Universal McCann

Best Use of Mobile Marketing, Cross-Media Integration

Winners

• adidas
• Isobar
• Neighborhood America

Finalists

• Bravo To Go
• The Hyperfactory
• Saatchi & Saatchi New Zealand

Honorable Mentions

• Aerodeon Turkey

Best Use of Mobile Marketing, Direct Response

Winners

• The Hyperfactory
• Saatchi & Saatchi LA

Finalists

• Microsoft
• MindMatics AG

Honorable Mentions

• Mobile Dreams Factory
• RATP: The Parisian Tube
• Aerodeon France (an Isobar Company)

Best Use of Mobile Marketing, Promotion

Winners

• Mobiento
• Medecins Sans Frontieres Sweden
• Telenor Sverige AB

Finalists

• Limbo
• Verizon Wireless
• The Hyperfactory

Honorable Mentions

• SoLow (Division of SendMe Mobile)
• MobiTV
• Fantom Online
• Discovery Channel

Best Use of Mobile Marketing, Relationship Building

Winners

• R/GA

Finalists

• The Hyperfactory
• GOSUB60

Innovation

Winners

• iLoop Mobile

Finalists

• Gotuit
• Hill Holiday
• VeriSign

Honorable Mentions

• Affle

Innovation For Creativity, Media

Winners

• AirPlay

Finalists

• The Hyperfactory
• Ogilvy Hong Kong
• Hearst Digital Media

Honorable Mentions

• Mobile Dreams Factory
• The Hyperfactory
• Saatchi & Saatchi New Zealand

Innovation for Creativity, Technology

Winners

• RATP: The Parisian Tube
• Aerodeon France (an Isobar Company)

Finalists

• Velti
• Celltick Technologies
• Scottish Power
• Incentivated

Academics of the Year

• Heikki Karjluoto, University of Jyvaskyla
• Matti Leppaniemi, University of Oulu

Award for Overall Excellence (Company or Committee)

Winners

• MMA Academic Outreach Committee

Outstanding Individual Achievement

Winners

• Michael Becker, iLoop Mobile

For more information on the MMA Awards Program please contact awards@mmaglobal.com.

Source: MMA Global

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