Mobile Posse and Distributive Networks Team Partner to Distribute Fun and Informative Original Content to the Idle Screens of Mobile Phones

Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, and Distributive Networks, a leading text content and mobile technology company, have partnered to introduced new daily content for users of Mobile Posse application. Mobile Posse will distribute several categories of original Distributive Networks short-form content to its users that includes a mix of free informational and entertainment programming such as Celebrity Gossip, Fortune Cookie, Horoscopes, Jokes, Movie Buzz, Quirky News, Sports Trivia, Word of the Day, etc.

Mobile Posse, Inc. is a privately-held company based in McLean, Virginia, USA. It is the leading provider of idle screen delivery solutions for mobile content and advertising in North America. Using proprietary patent-pending technology, Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to rollout and deliver permission-based content and advertising messages to the idle screens of mobile phones in partnership with mobile operators.

Mobile Posse’s innovative platform delivers mobile content directly to the idle screen of the mobile phone, when not in use. Phone calls, text messaging, and mobile web browsing are never interrupted, ensuring a superior user experience. Consumers opt-in to receive a full array of informational and entertainment content, in addition to valued offers and discounts. All content may be easily re-engaged with during the promotional period through the application’s Recent Offers Menu. Advertisers and agencies may also take advantage of the platform to quickly and easily deploy interactive and graphical mobile campaigns. Campaigns delivered via the platform routinely produce double-digit click-through rates. The Mobile Posse solution is currently available with leading national and regional operators across the U.S.

“Distributive Networks offers the kind of fun, engaging, and informative mobile content that consumers are looking for,” said Jon Jackson, CEO of Mobile Posse. “By combining our proactive idle screen delivery solution with high-quality and unique mobile content, we are able to bring our users the information that they want, when and where they want it most. And because our service is ad-supported, consumers can take advantage of it for free.”

Distributive Networks offers a catalog of more than 100 titles of original, short-form content, all created in-house by its expert team of researchers and writers. With its proprietary mobile content management and delivery system, the company powers customized mobile messaging and marketing solutions for clients across a diverse array of industries.

“We are pleased to be working with Mobile Posse to share our original mobile content with consumers in an engaging way,” said Kevin Bertram, CEO of Distributive Networks. “Mobile Posse’s unique platform allows us to deliver our exclusive content in an innovative new way, directly to valuable real estate on the mobile device – the idle screen.”

Distributive Networks leverages its proprietary mobile content management and delivery platform - and its extensive catalogue of original mobile content - to enable comprehensive, customized mobile messaging and marketing solutions for its clients. Distributive Networks’ robust software platform allows organizations to launch and integrate a full range of mobile interactivity, including alerts, coupons, content downloads, real-time polling, in-venue engagement, WAP services, and end-to-end technical and customer service support. Headquartered in Washington DC and privately held, Distributive Networks is proud to serve its clients and partners across industries, including media, sports, politics, consumer products, education, advocacy, and public relations.

Source: Mobile Posse

All trademarks, trade names, service marks, and logos referenced on this site belong to their respective companies.

Mobile2Mobility has joined forces with TradePub.com to offer you a new, exciting, and entirely free professional resource. Visit http://mobile2mobility.tradepub.com today to browse our selection of complimentary Industry magazines, white papers, webinars, podcasts, and more from telecom and mobile industry. No credit cards, coupons, or promo codes required. Try it today!