Many telecom operator around the world are either offering or trying to offer location-based and local search services to their users. The Indian operators have also woken up to the power of local search. Airtel, India's largest private telecom service provider is all set to power city search services in India. The operator partnered with asklaila, India’s first local information service on 13 November 2008. With this strategic partnership, Airtel has pioneered to be the first telecom company in the world to deploy a multi-mode, multi-platform local search service; the service is available across 3 screens – the mobile (Airtel’s ...

HT Media Ltd., one of the largest publication company in India, has announced a new venture to provide mobile marketing services to other brands, ad agencies and network operators, in collaboration with Velti Plc, a London Stock Exchanged-listed applications and services firm.

As the global sponsor of the Beijing 2008 Olympic Games, Visa wanted a multi-screen approach to promote their association with the event. This included sponsorship of Yahoo’s Olympic site on the PC as well as the coverage of the Games on Yahoo Mobile!. As described by David Katz, vice president of mobile advertising and publisher services at Yahoo, Visa created banners driving users to a site it created specifically for the Olympics. The landing page was fairly interactive and gave users the opportunity to get to know the players better through anecdotes about the athletes. At "Campaigns Watch", we take a ...

By the look of recent press on the iPhone 3G, the handset has disappointed many in the market. Some criticize the 3G network availability — or the lack thereof — raising questions about AT&T's 3G coverage and capacity as well as the quality of the 3G chip used in the handset. Others are simply dissatisfied with the battery life, as the iPhone requires a daily charge or two, depending on usage. Nonetheless, while the criticism of its performance piles up, the iPhone 3G continues to draw crowds at Apple and AT&T stores in the U.S. and other parts of the ...