According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising. Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content ...

Blyk, the UK-based mobile virtual network operator (MVNO) whose revenues are based entirely on advertising has raised EUR 40 million (USD 51 million), a big funding round for any company . Blyk provides free mobile calls to 200,000 British 16-24 year old customers in exchange for them receiving advertising messages, ...