Many advertising companies have been very late in entering the digital media and marketing industry in Australia, which has seen many new companies such as BlueFreeway, destra, Hyro, belong, Photon and Premium TV setting up shops in this space. In February 2008, DoubleClick announced a plan to launch its Advertising Exchange auction system in Australia to sell online advertising space, which was followed by a similar move by Yahoo!. A new report by Research and Markets provides information about the state of digital media marketing and advertising in the country.