DreamWorks Pictures Takes Flight with Millennial Media to Launch Groundbreaking Mobile Advertising and Promotional Campaign For Highly-Anticipated Theatrical Release of D.J. Caruso’s Eagle Eye on September 26 Paramount Pictures Corporation, a unit of Viacom (NYSE: VIA, VIA.B), on September 24, announced that it has teamed with Millennial Media, Inc., the industry’s largest and fastest-growing mobile advertising networks company, to design and launch a revolutionary, innovative mobile advertising and promotional campaign surrounding the theatrical release of DreamWorks Pictures’ highly-anticipated film, Eagle Eye, which is a DreamWorks/Paramount distribution release. The "Eagle Eye Mobile Challenge," which began September 8 and continues through September 28, represents Paramount’s most extensive mobile marketing initiative to date, and the largest ever for a fall theatrical release.