Econsultancy recently held an interview with AdMob's European MD Thomas Shulz, in which he spoke about the mobile advertising market, value-chain, ad formats and iPhone has affected the industry. AdMob is a mobile advertising marketplace that offers solutions for discovery, branding and monetization on the mobile web. It connects advertisers ...

Encinitas, California-based Verve Wireless, Inc., has launched a new mobile couponing application for publishers that utilizes location based technologies, LBS. The company has also partnered with the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International, building the largest local ...

The mobile search and advertising solutions provider, JumpTap, has unveiled ADtap for Publishers. It offers the fastest growing marketplace of advertisers and exclusive premium publishers to optimize revenue from online mobile media properties. The solution enables mobile publishers, media companies and iPhone application developers to monetize their traffic and streamline ...

Ringleader Digital, the only mobile third-party ad serving network, has announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital's On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader's On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

Nokia is geared up to to try its hand at advertising through its mobile advertising network, may soon give tough competition to the online advertising major, Google. In an effort to expand its VAS offerings, the world's biggest phone manufacturer, Nokia, is making this move to push advertising to publishers' mobile websites, with Nokia acting as an ad network. Nokia has planned aggressive mobile campaigns like banner ads, location finders and mobile coupons. The advertisers are expected to get access to 100 million consumers through the partners' media. Nokia had recently signed up Sprint, Bharti Airtel, Reuters, Cosmopolitan, AccuWeather and other European publishing houses as its partners.  In an attempt to expand its list of premium publisher sites, Nokia announced this week it has added a number of European publisher sites to its Media Network, part of its Nokia Interactive Advertising offering. The firm has high hopes for location-based mobile advertising in relation to its expanding network.