Ringleader Digital, the only mobile third-party ad serving network, has announced availability of its On-Demand Network, a third-party mobile advertising network without boundaries. Advertisers leveraging Ringleader Digital's On-Demand Network can now access any mobile publisher site regardless of whether that publisher is in-network. Ringleader's On-Demand Network allows for placing media buys across all desired publisher sites and networks, and enables users to manage entire campaigns through a single network platform without requiring software integration.

Nokia is geared up to to try its hand at advertising through its mobile advertising network, may soon give tough competition to the online advertising major, Google. In an effort to expand its VAS offerings, the world's biggest phone manufacturer, Nokia, is making this move to push advertising to publishers' mobile websites, with Nokia acting as an ad network. Nokia has planned aggressive mobile campaigns like banner ads, location finders and mobile coupons. The advertisers are expected to get access to 100 million consumers through the partners' media. Nokia had recently signed up Sprint, Bharti Airtel, Reuters, Cosmopolitan, AccuWeather and other European publishing houses as its partners.  In an attempt to expand its list of premium publisher sites, Nokia announced this week it has added a number of European publisher sites to its Media Network, part of its Nokia Interactive Advertising offering. The firm has high hopes for location-based mobile advertising in relation to its expanding network.

The American global Internet services and media company, AOL announced the launch of its innovative mobile third-party ad-service solution through Third Screen Media on August 4, 2008. AOL acquired Third Screen in 2007 and is the mobile ad-serving platform and network of its digital advertising business Platform-A. The new solution allows publishers the ability to access multiple networks and offer inventory across multiple ad networks through Third Screen Media. With this solution, Platform-A is introducing a groundbreaking “inventory partitioning” technology allows publishers to allocate inventory based on any combination of ad network, device subject area, and location, among other criteria. As compared to traditional third-party distribution systems that use campaign-based tools to allocate inventory, Platform-A’s solution will offer a range of highly targeted options for defining inventory allocation. With inventory partitioning, mobile publishers will have access to a Web-based interface that allows a single-view overview of their entire stock of inventory. The aim is to make the process of selling mobile inventory flexible and help publishers to monetize their advertising inventory and create additional revenue streams.