
Detailed below are some of the interactive mobile marketing campaigns that were showcased at the Mobile Marketing Forum in November 2006. The key factors that contributed to the success of these campaigns are: (a) Relevance to the consumer, (b) Welcome invitation to participate, (c) Entertaining, (d) Drives a specific action, (e) Integrated where appropriate, (f) Connects what was previously disconnected, and (g) Simplicity