Redwood City, California-based Funambol recently conducted an online survey of the initial users of a free ad-funded mobile email service that was offered on the myFUNAMBOL portal. The survey was designed to learn about a wide range of topics relating to the use of mobile advertising in mobile email, such ...

Greystripe, has has released its third brand lift study this year, detailing some excellent results for Jeep as an advertiser in irs network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness. Both ...

Mobilism, a mobile site created by Bango Analytics plans to demonstrate what mobile analytics can do and how to get started in mobile marketing. It provides humorous tips and tricks on slimming and dieting and the best exercise of all; laughter.It helps those who are planning to launch mobile advertising ...

WeatherBug, the leading provider of live, local weather information for consumers and professional users, launched an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol (WAP) campaign, which runs throughout the winter season, integrates daily forecast information from WeatherBug, cold and flu ...

As the global sponsor of the Beijing 2008 Olympic Games, Visa wanted a multi-screen approach to promote their association with the event. This included sponsorship of Yahoo’s Olympic site on the PC as well as the coverage of the Games on Yahoo Mobile!. As described by David Katz, vice president ...

AOL's Platform-A today announced that it will launch, in partnership with T-Mobile USA, an unprecedented billion-impression Web advertising campaign across Platform-A during a two-day period on November 10 - 11. The first-of-its-kind advertising buy underscores Platform-A's ability to reach more U.S. online consumers - more than 90% - than any ...