Levi Shapiro, a wireless industry expert specializing in mobile content wrote an article "Mobile advertisers demand unified measurement standards" in FierceMobileContent. Mobile advertising desperately needs a unified measurement standard to help brands, agencies and publishers quantify ROI. Developing a standardized measurement system has always been a slow process for the ...

Nielsen Mobile has published a new report "Realizing Potential: Overcoming Barriers to the US Mobile Advertising Market" on the state of mobile advertising in the United States. According to the report, although 76.8 million US mobile users recall viewing advertisements on their mobile phones in Q2, 2008, mobile advertising has ...

Online Marketing and e-commerce research and consulting firm E-Consultancy recently conducted an interview with Chris Smith, online marketing manager at Autoglass, who shares his experiences on mobile advertising and their new .mobi site. Autoglass is one of the UK's largest vehicle glass replacement companies. Being the online marketing manager, Chris wanted to see how mobile advertising would perform for his company. Last year, Autoglass launched a stripped down mobile version on their main website at a cost of around GBP 2,000 ( approximately USD 4,000) and currently trying to monitor the traffic flow and the testing the options that both search and display advertising provide.

Mobile has become an exciting and interactive platform for advertisers. Companies in India have realized the potential that mobile as an advertising medium presents. Up-front planning and campaign management are very essential for a successful mobile advertisng campaign. Moreover, mechanisms to effectively measure the return on investment (ROI) on ad-spend have to be cleary defined. However, industry experts have different views on this issue.