Advertisers spend millions of dollars to produce their commercials and for air time, yet little has changed throughout the decades of advertising. Phoenix, Arizona-based, Blumo, a mobile marketing agency that serves leading consumer brands and advertising agencies has promised to offer a free mobile marketing campaign to advertisers in the ...

Econsultancy recently held an interview with AdMob's European MD Thomas Shulz, in which he spoke about the mobile advertising market, value-chain, ad formats and iPhone has affected the industry. AdMob is a mobile advertising marketplace that offers solutions for discovery, branding and monetization on the mobile web. It connects advertisers ...

Direct Response marketers want mobile advertising to become a reality, higher conversion rates and the ability to make campaign changes on the fly. These are some of the top wishes that marketers have in the coming year. Ignite Media Solutions, a company that delivers a comprehensive direct response solution through ...

GoTV Networks, one of industry's first and largest mobile media network, has been awarded the prestigious Mobile Excellence Award 2008 for Best Mobile Advertising. The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, ...

Encinitas, California-based Verve Wireless, Inc., has launched a new mobile couponing application for publishers that utilizes location based technologies, LBS. The company has also partnered with the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International, building the largest local ...

Mobile content is evolving. What was previously expensive and difficult to obtain is now becoming accessible to a large section of the mobile audience. Mobile content has been driven to the mobile audience in a cheaper and more accessible form through sponsorship of mobile advertising. As data speeds and content ...

The mobile phone has become an increasingly important media platform as it presents an opportunity to deliver personalized, relevant messages at the ideal time or location and to engage users at an unparalleled level of interactivity. To leverage this opportunity, mobile operator 3 Denmark has selected JumpTap, a mobile search ...