The mobile web services market has become a key area of focus for both cellular operators and vendors, all of which are working to gain a strong foothold before the market takes off. IDATE is one of Europe’s foremost market analysis and consulting firms has published a new report that ...

The mobile entertainment community in the US, Limbo and a leading market research organization, GfK Technology, recently released the joint Mobile Advertising Report (MAR). The report, released on August 08, 2008, showed that a high percentage of mobile phone users in the UK, US and India said that they received advertising messages through their mobile phone. Approximately 85% mobile users in India said that they received mobile advertisements in the second quarter of 2008, followed by 51% in the UK, and 37% in the US.