The rise of India's mobile industry and the increase in usage of mobile value-added services have already already made itself as a key strategic focus for many global company's mobile initiatives. In terms of advertising, India always features as a strong competitor to the U.S. in AdMob's Mobile Metrics report ...

HT Media Ltd., one of the largest publication company in India, has announced a new venture to provide mobile marketing services to other brands, ad agencies and network operators, in collaboration with Velti Plc, a London Stock Exchanged-listed applications and services firm.