Chicago-based Mobigosee, a leading innovator of transformational mobile marketing technology, has announced plans for its "Mobile Tuesday". Mobile Tuesday, similar to the traditional 'circular' received in the mail, comprises offers, discounts, coupons, store location information and purchasing power delivered directly to mobile phones. The company has announced that each year, ...

Mobile marketing continues to prove itself as a must-have approach for the next economy. Mozes, the service that connects people to what they love from their mobile phones, is gearing up for a busy 2009 despite the struggling economy. The company enables marketers to easily build and manage interactive mobile ...

Pandora, the premier provider of personalized radio service online has become one of the most downloaded free applications on the Apple iPhone, in less than five months. Corroborating this milestone of two million downloads was Apple's rollout of a "Top Apps" category on Monday, December 1, in its new year-end ...

The mobile search and advertising solutions provider, JumpTap, has unveiled ADtap for Publishers. It offers the fastest growing marketplace of advertisers and exclusive premium publishers to optimize revenue from online mobile media properties. The solution enables mobile publishers, media companies and iPhone application developers to monetize their traffic and streamline ...

As we quickly approach the end of the year, mobile operators and application vendors are playing close attention to the changing market. Bango Analytics has offered five predictions on changes that are expected to shape the mobile world during 2009.

How to transform the mobile handset into an advertising platform? As the global number of mobile subscribers approach 4 billion, there is no question regarding the potential reach of the mobile medium. Yet advertisers, agencies and telecom industry players are still searching for the winning formula that will unlock the ...

As gatekeepers of their networks, mobile operators occupy a unique position to capture all their subscribers’ data requests. With a proper analytics solution in place, mobile operators can turn the data into valuable consumer information that, if leveraged correctly, will transcend the mobile channel to fuel the most precise integrated ...