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Posts Tagged ‘mobile radio advertising’

Delivering Effective and Accountable Advertising On Mobile Phone Based Interactive Radio

Delivering Effective and Accountable Advertising On Mobile Phone Based Interactive Radio

Thursday, September 18, 2008 19:35

The Delaware-based company, StratosAudio is driving radio into the new information age by enabling listeners to respond to AM/FM broadcasts using select mobile phones now available nationwide. Users can respond in real-time to ads, watch live video related to ads and content, vote, engage in contests and polls, buy ringtones and select songs for purchase through iTunes, Walmart and Amazon.com. Listeners stay engaged while interacting with unique content choices presented for each aired event. Ads are displayed in conjunction with content or synchronized with on air ads. Aired events are also stored in memory allowing time shifted safe review after broadcast.

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