Mobile advertising gained much deserved attention in the year 2008. The advertising community looked beyond the traditional media and many ventured into the space, although hesitatingly. Big brands such as Nike, BMW, Audi, McDonald's already have enough experience of advertising mobile phones. SMEs and local businesses are also adopting it, ...

Skweezer, Inc., a provider of mobile content optimization technologies and JumpTap, the mobile search and advertising solutions provider, have announced their partnership that enable JumpTap's mobile search to make use of Skweezer's mobile content optimization technology. JumpTap will use Skweezer Private Label, which is a carrier-grade solution that optimizes Web ...

US-based SeeqPod Inc., which offers a unique way to find, play, and enjoy playable Web content has launched Playable Search™ application for Windows Mobile devices. The application allows users to play search results from any Windows Mobile powered device. The application, first of its kind and developed especially for the ...

AT&T Inc. has announced a strategic relationship between AT&T and ChaCha, one of the fastest growing text messaging mobile search services in the industry. As part of the agreement, ChaCha will use a co-branded greeting and promote AT&T when consumers call 1-800 2ChaCha (1-800-2-242242).

Many telecom operator around the world are either offering or trying to offer location-based and local search services to their users. The Indian operators have also woken up to the power of local search. Airtel, India's largest private telecom service provider is all set to power city search services in ...

T-Mobile USA, Inc. and Yahoo! Inc. have announced that, starting November 20, Yahoo! oneSearch™ will power mobile Internet searches made through T-Mobile’s new Web2goSM service. Web2go provides a better Web browsing experience on your mobile phone by making it easier to view and navigate the Web through a customizable home ...

itsmy.com, one of the largest global mobile communities has chosen Taptu, an award-winning, pure-play search engine designed specifically for mobile, to provide itsmy.com’s growing community with a super fast search service, and access to an index of mobile-friendly web content. The move will see itsmy.com’s community of over two million users ...