Mobile advertising gained much deserved attention in the year 2008. The advertising community looked beyond the traditional media and many ventured into the space, although hesitatingly. Big brands such as Nike, BMW, Audi, McDonald's already have enough experience of advertising mobile phones. SMEs and local businesses are also adopting it, ...

Vodafone has launched the BETA version of its a geo-aware social network Pocket Life. The service, launched on December 16, allows users to update their friends on their current locations automatically, and also allows them to syndicate status updates and their recent activities to popular social networks like Facebook and ...

The mobile social networking market can be safely described as an emerging market with a very large number of startups and unformed business models functioning similar to their Internet-based equivalents. However, mobile social networks are garnering a great deal of interest from mobile operators, hardware vendors, ISPs, and major brands, ...

San Jose, California-based Pinger, a provider of mobile communication services, has announced Pinger Phone, a new mobile application that provides a simple interface for managing and communicating with phone contacts as well as with friends on Facebook, MySpace and Twitter. People can see IM presence in their contacts or their ...

Seattle, US-based Pelago, Inc., the makers of Whrrl, has announced a partnership with Maponics for Neighborhood Boundaries to power their location data needs. Whrrl is a leading location-aware, mobile social networking service that allows friends to share their experiences in real time. Pelago, Inc. is an early-stage company developing a ...

San Diego, US-based DialPlus has been judged as the winner of the Smaato Mobile Advertising Award for 2008 for its application that shows visual information from the web for a phone number before, during and after a call. As the winner of the Award, DialPlus will receive free booth ...

The mobile social networking market is best described as emerging. With a very large number of startups and unformed business models shaped loosely around Internet-based equivalents, the mobile social networking industry has a long way to go before it reaches maturity and mass adoption. Nonetheless, mobile social networks are garnering ...