Saturday, July 4, 2009

‘Campaigns Watch’

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See Grassroots ‘Snapshot’ View of Barack Obama’s Presidential Inauguration Event on SnapMyLife

Thursday, January 15, 2009
See Grassroots ‘Snapshot’ View of Barack Obama's Presidential Inauguration Event on SnapMyLife

Barack Obama will be swearing in as the next President of the United States next Tuesday, January 20 during the Presidential Inauguration. Tens of thousands of citizens will converge for the inauguration and many others events that place next week. During these events, SnapMyLife, a mobile photo-sharing site, has announced ...

Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

Tuesday, January 13, 2009
Every Text Counts at the SMS Campaign Launched by AT&T and Share Our Strength to Help Hungry Kids

AT&T has partnered Share Our Strength, an national organization dedicated to ending childhood hunger in America, to participate in its campaign 'Operation No Kid Hungry' to raise funds to help end childhood hunger and encourage Americans to hold food drives. The campaign started on January 13 and is open till ...

Samsung Encourages People to Share Hope in New Year Using SMS Campaign

Monday, December 29, 2008
Samsung Encourages People to Share Hope in New Year Using SMS Campaign

Samsung has launched its ‘Share Hope’ Program to spread love, peace and hope in the new year. The program enables cell phone users to share holiday messages and images on Samsung’s LED billboard at Two Times Square, New York, USA, till Tuesday, December 30th.

Ad-funded Mobile Email Has Good Market Potential, Reveals Survey

Sunday, December 21, 2008
Ad-funded Mobile Email Has Good Market Potential, Reveals Survey

Redwood City, California-based Funambol recently conducted an online survey of the initial users of a free ad-funded mobile email service that was offered on the myFUNAMBOL portal. The survey was designed to learn about a wide range of topics relating to the use of mobile advertising in mobile email, such ...

Mobile Game Advertising Campaign for Jeep on Greystripe Network Increases Brand Awareness by 10.8 Percent

Wednesday, December 17, 2008
Mobile Game Advertising Campaign for Jeep on Greystripe Network Increases Brand Awareness by 10.8 Percent

Greystripe, has has released its third brand lift study this year, detailing some excellent results for Jeep as an advertiser in irs network. The GS.Engagement campaign, which ran from March to April of 2008, saw a 10.8% increase in unaided brand awareness and 14.6% increase in online ad awareness. Both ...

Stella McCartney Forays Into Mobile Marketing With Creative Campaign Launch for 2008 Holiday Shopping Season

Tuesday, December 16, 2008
Stella McCartney Forays Into Mobile Marketing With Creative Campaign Launch for 2008 Holiday Shopping Season

Luxury lifestyle fashion brand Stella McCartney has forayed into mobile marketing with the launch of a new creative mobile advertising campaign for holiday shoppers throughout North America. The mobile advertising networks company, Millennial Media, Inc., developed the advertising campaign for the fashion brand. The campaign, that launched on December 16, ...

Mobile-based Campaign Saves Guests from Awkward Handshakes; Raises Money for Charity

Sunday, December 14, 2008
Mobile-based Campaign Saves Guests from Awkward Handshakes; Raises Money for Charity

The ACRONYM Bash, a seventh annual Holiday party hosted by leading non-profit professional associations from the marketing, advertising and PR industries of Chicago was held in Rockit Bar & Grill in Chicago on December, 9th. What was different in this event was that it used a mobile text-based trivia game ...