As the global sponsor of the Beijing 2008 Olympic Games, Visa wanted a multi-screen approach to promote their association with the event. This included sponsorship of Yahoo’s Olympic site on the PC as well as the coverage of the Games on Yahoo Mobile!. As described by David Katz, vice president ...

In yet another case of successful Bluetooth mobile marketing campaign, Intera Group, Inc., a leading provider of out-of-home advertising and telecommunication services, announced the success of its partnership with RocketBoat in delivering special offers and promotions to visitors at San Francisco’s PIER 39 directly to their Bluetooth mobile devices. RocketBoat ...

Bluetooth marketing is one of the many innovative ways of marketing on a mobile phone today and bluetooth technology is at present the current choice for campaigning and marketing. Bluetooth marketing, which is also known as Proximity advertising has become really popular with many brands and advertisers as way ...

MindMatics AG in Munich has won this year’s O2 Grand Prix at the Mobile Marketing Awards for its mobile campaign, "Help Snake!", designed for the games manufacturer Konami Digital Entertainment in conjunction with the launch of the new "Metal Gear Solid 4" game. According to the jury, the campaign offered ...

Greystripe, the creators of the leading in-game mobile ad network and ad-supported mobile game distribution platform, teamed up with marketing research firm, InsightExpress, to gauge the effectiveness of the campaign using the mobile-specific research tool Mobile AdInsights. Greystripe had developed the mobile advertising campaign for RadioShack, the leading consumer electronics ...

Innovative combination of Internet and Mobile Marketing for Konami Digital Entertainment GmbH’s "Metal Gear Solid 4" The long anticipated final instalment of the Metal Gear Solid saga, Metal Gear Solid 4: Guns of ...

The Delaware-based company, StratosAudio is driving radio into the new information age by enabling listeners to respond to AM/FM broadcasts using select mobile phones now available nationwide. Users can respond in real-time to ads, watch live video related to ads and content, vote, engage in contests and polls, buy ringtones and select songs for purchase through iTunes, Walmart and Amazon.com. Listeners stay engaged while interacting with unique content choices presented for each aired event. Ads are displayed in conjunction with content or synchronized with on air ads. Aired events are also stored in memory allowing time shifted safe review after broadcast.