Mobile advertising gained much deserved attention in the year 2008. The advertising community looked beyond the traditional media and many ventured into the space, although hesitatingly. Big brands such as Nike, BMW, Audi, McDonald's already have enough experience of advertising mobile phones. SMEs and local businesses are also adopting it, ...

The mobile social networking market can be safely described as an emerging market with a very large number of startups and unformed business models functioning similar to their Internet-based equivalents. However, mobile social networks are garnering a great deal of interest from mobile operators, hardware vendors, ISPs, and major brands, ...

SMS spam is a dreadful disease for mobile advertising and marketing and one that the industry is really fearful about. Consumers prefer to stay away from SMS advertisements as they do not want to get ’spammed’ and there is little that the operators are able (or are doing) to do ...

The rise of India's mobile industry and the increase in usage of mobile value-added services have already already made itself as a key strategic focus for many global company's mobile initiatives. In terms of advertising, India always features as a strong competitor to the U.S. in AdMob's Mobile Metrics report ...

Mobilism, a mobile site created by Bango Analytics plans to demonstrate what mobile analytics can do and how to get started in mobile marketing. It provides humorous tips and tricks on slimming and dieting and the best exercise of all; laughter.It helps those who are planning to launch mobile advertising ...

The mobile social networking market is best described as emerging. With a very large number of startups and unformed business models shaped loosely around Internet-based equivalents, the mobile social networking industry has a long way to go before it reaches maturity and mass adoption. Nonetheless, mobile social networks are garnering ...

An industry-wide communications initiative 'EverySingleOneOfUs' was launched on Tuesday, December 09, by industry-veteran Jonathan MacDonald with a vision to enable and enhance interaction between people and commerce. The initiative aims to work as a grassroots resource, aggregating knowledge, and authorizing best practice and methodologies that ensure optimal mobile advertising user ...