Many telecom operator around the world are either offering or trying to offer location-based and local search services to their users. The Indian operators have also woken up to the power of local search. Airtel, India's largest private telecom service provider is all set to power city search services in ...

Today, mobile and youth go hand-in-hand. The younger generation is a faster adopter of the mobile phone is always on a lookout for new and exciting mobile content and services ranging from games to social networking. Brands and advertisers are trying to make inroads into the lives of today's youth ...

Blyk, the UK-based mobile virtual network operator (MVNO) whose revenues are based entirely on advertising has raised EUR 40 million (USD 51 million), a big funding round for any company . Blyk provides free mobile calls to 200,000 British 16-24 year old customers in exchange for them receiving advertising messages, ...

Each year, the Mobile Marketing Association (MMA) recognizes leaders and innovators in the mobile marketing industry and honors them at their Annual Awards Dinner & Ceremony. The winners, judged on strategy, execution, creativity and results, highlight mobile marketing industry successes from around the globe.

A new survey has found that more than half of the respondents are ready to view advertising on their mobile phones in return of a discounted monthly bill, a news that should make mobile advertisers and marketers happy. At a time, when the mobile marketing and advertising industry is trying ...

Democratic senator Barack Hussein Obama created history on November 4, 2008, to become the 44th president of the United States. It was a result of hard work and intelligence use of media to reach to his audience and deliver his message that they will believe in. His innovative use of ...

In its Mobile Metrics report published for the month of August, AdMob, the world's largest mobile advertising marketplace, reported that the company served more than 35 million ads on this popular device during the month. The company’s new rich media ad units designed for the iPhone have been live for ...