SnapMyLife, a mobile-web community that allows instant sharing and discovering of photos to users from locations around the world, is organizing the first mobile snapshot of the world. This is a part of the company’s New Year celebration, through which, it wants to connect its 500,000 global users.

The Needham, Massachusetts-based SnapMyLife enables users to share photos from their mobile phones, make friends and see location-tagged pictures on interactive maps. The site is optimized for viewing directly on mobile phones and uses sophisticated filtering technology to ensure a great experience for a wide range of audiences and advertisers.

To capture the fun and excitement of the New Year, SnapMyLife is inviting the billions of people around the world with a mobile phone and its 500,000 global users to take a snapshot of their New Year’s celebrations at 11:59 P.M. and 12:01 A.M. to create the first global, grassroots, mobile photo collage of a world event.

“Ringing in 2009 and telling stories through pictures from around the world is a perfect example of what SnapMyLife is about,” said David Chang, co-founder of SnapMyLife.

Launched in April, 2008, SnapMyLife now receives more than 1.5 million unique visitors per month and has over 500,000 registered users.

“We often see pictures of our local New Year’s parties, but through SnapMyLife, you can instantly see how people are celebrating in small towns and big cities on every continent around the world,” added David.

To submit photos to the global photo collage, users are required to register or login to snapmylife.com and Email or MMS the photos they take at 11:59 P.M. and 12:01 A.M. to their personal upload address and include the tag “newyears” in the body of the message. Photos taken with Apple iPhones are automatically geo-tagged. Consumers with regular phones can simply add their city and country in the text of the email.

People who are interested in viewing the the photos of New Year’s celebrations around the world can visit www.snapmylife.com/tags/show/newyears to see the images that have been submitted by people worldwide. To see photos from specific countries or cities, users have to go to http://www.snapmylife.com/maps.

Earlier this month, SnapMyLife had raised a new funding of USD 5 million to develop its mobile-Web photo-sharing community.

Source: SnapMyLife

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France-based ENENSYS Technologies and California, USA-based GoldSpot Media have partnered together to Mobile TV service providers to deploy targeted and interactive advertising in DVB-H. The companies have successfully integrated ENENSYS’ DVB-H head-end technology and GoldSpot’s Cue Zones ad solution to help Mobile TV service providers develop predictable and profitable advertising business cases to supplement subscription revenues.

"Combining GoldSpot Media’s innovative ad solution with ENENSYS Mobile TV solution brings to mobile operators a unique end-to-end Mobile TV system to increase their revenues when deploying Mobile TV”, said Laurent Roul, Head-end product Manager, Enesys.

ENENSYS Mobile TV portfolio ranges from transcoding solution, DVB-H IP encapsulation through transmission and IP distribution, up to DVB-H RF signal reception and real-time analysis. ENENSYS extends its comprehensive DVB-H end-to-end solution to support regional content distribution with MobiEdge, the new cost-effective and highly reliable product based on the world’s first FPGA processing DVB-H IP encapsulator, MobiMUX. The company’s services include Mobile TV, Digital Terrestrial TV, IP Distribution to Test & Monitoring solutions, with high grade services and training. It has more than 200 customers in 50 countries including Broadcast & Network Operators, Telcos, Chipset Vendors, Receivers Manufacturers and Global System Integrators.

“According to a recent study from Informa Telecoms & Media, Mobile TV should generate billions of dollars in revenues during the five next years through a combination of subscription and advertisement. Mobile operators need to have a cost effective end-to-end solution that can be deployed easily in the coming years,” added Roul.

ENENSYS had earlier worked with GoldSpot Media while conducting the first DVB-H Mobile TV commercial launch in the Middle East with Alsumaria TV, the independent Iraqi Satellite TV broadcaster. The companies worked together to bring to the service providers advertising products that can help them to maximize their revenue streams.

GoldSpot Media delivers innovative ad solutions to maximize Mobile TV advertising revenues. Its unique solution powers profitable new advertising revenue models for the entire mobile video value chain by delivering highly targeted, less-intrusive ads in real-time based on demographics, behavioral patterns, device types, context and location. The privately held company is headquartered in Sunnyvale, Calif. with a R&D center in Bangalore, India and sales offices in Europe and Malaysia. GoldSpot Media provides an end-to-end solution that includes web tools for interactive ad unit creation, dynamic ad serving, inventory forecasting and real-time insertion software on a wide range of mobile phone operating systems, inclusive of Symbian S60, J2ME and iPhone.

“GoldSpot’s technology brings the best of breed standards from cable, online and mobile worlds to DVB-H business models”, said Lionel Pelamourgues, Vice-President of Products and Solutions.

Targeted ad placement in broadcasting requires a specialized ad insertion solution that dynamically inserts targeted ads on the mobile device in real time. The ads are most effective when based on demographics, behavioral patterns, context, and user location. Further, interactive mobile campaigns integrated into advertising create a very compelling medium for audience engagement, while making the consumer viewing experience relevant and rewarding.

“Successful interoperability testing with ENENSYS is a positive step to help the Mobile TV value-chain find answers to accelerate subscription free, mass market DVB-H services,” added Lionel.

Source: ENENSYS Technolgoies

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Melbourne, Australia-based Dreameye Media’s has launched a revolutionary new mobile platform that enables marketing professionals and users to advertise on virtually any mobile device throughout the world.

Dreameye Mobile Ad Campaign

The technology provides one singular platform regards of handset to deliver rich media content regardless of the location of the device, screen size or operating system which provides an advanced leap forward for media content providers to engage consumers.

Simon Hunt, director and founder of Dreameye Media began developing the Dreameye Advertising Platform in 1999.

“Mobiles were transforming into a new era in 2001 the mobile phone become Internet enabled creating the mobile browser war. Openwave Communications, providing one of the first carrier Internet gateways become the Internet enabler with Microsoft’s Mobile Explorer and Openwaves Mobile browser fighting for dominance“.

“Providing a unique web based advertising platform to marketing professionals to publish ad content to mobiles with a potentially world-wide ability, becomes a leap forward and a major driver to Dreameye Media’s success”.

Dreameye allows businesses to more effectively monitor communication effectiveness and tailor value propositions to customers - truly 1:1 marketing.

Dreameye’s Measurable Advertising Analysis
• Individual ‘opens’ by the mobile user
• Tracking impression views
• How long a user has viewed the advertisement
• Ability to advertising based on a mobile number
• Global scope with the ability to advertise in Australia and United Kingdom
• Measure via impressions, length and click through and viewing time

Source: Dreameye

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The Weather service provider, AccuWeather.com, has launched a new location-aware application for iPhone. In addition to including an array of weather forecast information, it also offers weather alarms and health indices.

AccuWeather presents accurate, localized, branded forecasts and severe weather bulletins to over 110 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, in print and on digital signage.

The application will be supported by mobile banner and video advertising and is being promoted via advertising on the AccuWeather site and device-targeted ads on the company’s  mobile site.

"The iPhone has helped push boundaries within the mobile industry and the handset has been a great innovation driver," David Mitchell, Director of Wireless Services for AccuWeather.com said. "AccuWeather.com is happy to introduce something new and better for this audience – the best free, location-aware weather application available today, complete with our unique weather alarms and weather-related health information."

The new AccuWeather.com Application for iPhone offers a wide range of weather information benefits including location-aware, limiting the need to enter user locations; animated, user-centric radar and satellite; 5-day local forecasts with high and low temperatures and sky conditions for day and night; hour-by-hour forecasts; weather videos including national, regional, and local forecasts as well as breaking weather news, lifestyle weather, and several other entertaining and informative choices.

It also offers health weather indices including the UV, air quality, Arthritis Index, and Flu Index; WeatherRisc graphs, which show probability of severe weather conditions over the next 8 hours; and the unique AccuWeather.com weather alarms.

The proprietary AccuWeather.com Weather Alarms issue notifications to users based on certain bad weather parameters that are independent of government-issued alerts.

The Weather Alarms warn users of impending rain, snow, ice, wind, wind gusts, and thunderstorm. The AccuWeather.com application also relays government-issued weather alerts when applicable for the user’s area.

AccuWeather.com offers a wide range of widgets to suit the specific needs of many types of mobile and fixed web users. The free AccuWeather.com application is available at http://www.accuweather.com/downloadcenter.asp  or at the iTunes application store online for direct download to iPhone.

Source: AccuWeather.com

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Vodafone has launched the BETA version of its a geo-aware social network Pocket Life. The service, launched on December 16, allows users to update their friends on their current locations automatically, and also allows them to syndicate status updates and their recent activities to popular social networks like Facebook and MySpace. Users can also use GPS to create a route and share that with friends over the network.

Pocket Life is a web and mobile service that offers a seamless, integrated experience for communication, social networking, location based services, street and satellite mapping. Pocket Life was designed to allow users to communicate and interact in ways never before possible. Seamless synchronisation of the information across web and mobile devices as well as synchronisation across selected social networks is a cornerstone of Pocket Life.

Users maintain full control of what they share by placing their contacts in Groups and only sharing what they enable with specific Groups. Users are also able to store and remember their favourite memories, such as their favourite mountain bike trail and even keep record of their day-to-day activities.

Currently, Pocket Life is compatible with over 30 phones, including a number of models from Blackberry, Nokia, and Samsung. It is also expected to be made available for the iPhone.

Pocket Life offers features to users such as:

• Fast access to all areas of Pocket Life through the home navigation
• Listing of all nearby Favourite places based on a user’s location
• Find friends and places on interactive Maps
• Send messages and get updates from all social networks in Pulse
• Use maps to search for locations and get directions
• Import and manage all contacts and Pocket Life friends, access all of these easily from the phone
• See friends on the map, find places nearby and keep in touch with Pulse all from the home page

Pocket Life is available for free on mobile phone at http://mob.pocketlife.com. The service is similar to other geo-aware social networks like Whrrl, Limbo, and Loopt.

Source: Pocket Life

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Advertisers spend millions of dollars to produce their commercials and for air time, yet little has changed throughout the decades of advertising. Phoenix, Arizona-based, Blumo, a mobile marketing agency that serves leading consumer brands and advertising agencies has promised to offer a free mobile marketing campaign to advertisers in the 2009 Super Bowl (Super Bowl XLIII), which is scheduled to be played on February 1, 2009 at Raymond James Stadium in Tampa, Florida. All advertisers airing a national commercial during the game will be eligible for the campaign and will receive free campaign development and execution services, only being responsible for messaging costs.

"In our current economic climate, marketing accountability is of utmost importance and there is no better way to quantify marketing activities in real-time than by a mobile interaction," said Sean Bartlett, Vice President of Sales and Marketing at Blumo. "Adding a mobile marketing element to Super Bowl ads is a tremendous opportunity to connect with consumers from all demographics and to take a broadcast message and make it truly engaging."

Blumo is a full-service mobile marketing agency that helps brands and other agencies develop and deliver interactive consumer experiences for the mobile phone and web. The company has both national and local clients in the entertainment, retail, automotive, tourism, hospitality, academic, B2B, and beverage industries, which include Toyota, Arizona State University, Chevron, NBC Universal, Vestar, State Farm Insurance among others.

The Super Bowl is one of the most eagerly anticipated sporting events in the U.S. with millions of viewers tuning in for the game and an equal number watch for the commercials. The event offers excellent opportunity to the advertisers and marketers to serve their target audience that is self assembled and is eager to digest five hours of marketing messages. According to report by Nielsen, 97.5 million people watched the 2008 Super Bowl with a vast majority people having a mobile phone in their pocket.

To enable the advertisers to take advantage of mobile marketing, Blumo is offering all advertisers running national television commercials the opportunity to integrate a mobile marketing campaign with their commercial during the 2009 Super Bowl.

The Blumo team will select one recipient of the free mobile marketing campaign based on eligible inquiries and will lead the advertiser and their agency through the complete development and execution of the campaign. The advertiser will be able to choose from mobile marketing services including; auto response, digital collateral, mobile coupons, ringtones, wallpapers, trivia, voting, text to win, store locators, or any custom mobile deliverable.

Source: Blumo

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HP has announced HP iPrint Photo, a free application available on the Apple App store that gives iPhone and iPod touch customers the ability to easily print photos anytime, anywhere.

HP iPrint Photo is the first application available on the Apple App store to print photos directly from an iPhone or iPod touch without using a desktop/laptop computer. The photo printing application allows for quick and easy wireless printing of 4 x 6-inch photos from an iPhone or iPod touch to most HP inkjet printers connected to a local Wi-Fi network. The application is fully compatible with Apple’s Bonjour technology and uses the innovative Multi-Touch interface for the easiest and fastest wireless iPhone or iPod touch print experience.

“Today’s news demonstrates how HP is enabling customers to turn special moments captured on the go into high-quality photos,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “More than any other company in the world, HP has re-imagined, re-engineered and re-invented the power of printing with exciting new technologies that address real customer needs.”

The HP iPrint Photo application provides customers the freedom and flexibility to wirelessly print the millions of photos that have been captured on iPhone or iPod touch devices. It will be showcased for the first time at the 2009 Macworld Conference & Expo and the 2009 Consumer Electronics Show (CES).

“There’s a major shift happening in the mobile domain today,” said Rob Enderle, president and principal analyst, Enderle Group. “Annual camera phone device shipments are exploding on a worldwide basis, and mobile photo printing is quickly growing. Until now, customers had no easy way to print the special moments captured on their iPhone or stored on their iPod touch.”

HP iPrint Photo is available at no charge from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore.

Source: BusinessWire

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San Jose, California-based Pinger, a provider of mobile communication services, has announced Pinger Phone, a new mobile application that provides a simple interface for managing and communicating with phone contacts as well as with friends on Facebook, MySpace and Twitter. People can see IM presence in their contacts or their social network feeds, and then decide whether to call, text, instant message, mail or even send a Facebook, MySpace or Twitter message, all from one simple menu. Pinger Phone is a free application and available now on iPhone and iPod Touch devices. Pinger plans to develop versions of Pinger Phone on BlackBerry, Microsoft Windows Mobile, Palm and Symbian in future.

"If people under 25 designed mobile phones, they’d put IM and social network messaging alongside dialing, texting and mail," said Greg Woock, Pinger CEO. "With more than 30 billion messages sent on IM and social networks every day, it’s about time someone deeply integrated them into the basic mobile phone experience."

Pinger was founded in late 2005 by former Handspring executives Greg Woock and Joe Sipher and is privately held.

The Pinger Phone for iPhone includes a Pinger Menu that allows users to call, text, IM, mail, or even send a Facebook, MySpace or Twitter message to contacts. The Pinger Menu makes communicating easier because users don’t have to navigate back and forth between different applications when communicating with friends.

It also offers social network feed consolidation and pulls Facebook, MySpace and Twitter feeds together into an elegant, clutter-free format. People can then communicate with their contacts with just one simple click. In addition, with one touch, users can view their entire communications history with that person.

Pinger Phone automatically switches to the horizontal keyboard for faster and more accurate instant messaging. Supports AIM, Yahoo! IM, MSN IM and Google Talk. Users in the U.S. can appear online all the time because Pinger Phone can be set to alert users of new IM conversations with a text message.

Pinger Phone also allows free texting to any US mobile Phone, through which users can avoid paying for texts by sending IMs to any mobile number over their iPhone’s data connection, which can be received in the form of a text. Pinger Phone users do not pay to send or receive these messages. For the recipient, normal text fees apply.

It also features a keyboard that is always shown in Contacts so users can start searching right away. IM status is shown next to each contact who is an IM buddy. Every contact has buttons to call, text, IM or mail right under the name. All forms of communication are one touch away.

Pinger Phone is a free application and is now available in the Apple iPhone App Store: http://itunes.com/app/PingerPhone. Pinger plans to support additional leading mobile platforms including BlackBerry, Microsoft Windows Mobile, Palm and Symbian.

Source: Pinger

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Skweezer, Inc., a provider of mobile content optimization technologies and JumpTap, the mobile search and advertising solutions provider, have announced their partnership that enable JumpTap’s mobile search to make use of Skweezer’s mobile content optimization technology.

"We were looking for a white label, carrier grade solution that we could easily integrate into our platform," said Adam Soroca, Chief Product Officer at JumpTap. "Skweezer met our high standard requirements as well as provided broad handset support and high quality rendering across popular handsets."

Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap’s comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem. JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers.

"JumpTap’s mobile search platform and Skweezer’s content mobilization technology are a powerful combination that raises the bar for the mobile search experience. JumpTap is committed to providing the best mobile search experience and Skweezer will be used to accelerate and optimize PC Web pages accessed from the search results."

JumpTap will use Skweezer Private Label, which is a carrier-grade solution that optimizes Web content for PDAs and cell phones. Skweezer is also available to the public by accessing the Skweezer portal at www.skweezer.com.

"While companies are still figuring out how to discover new mobile content, JumpTap has long moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on- deck, off- deck, Iinternet, or mobile Wweb," said Kevin Perkins, CEO of Skweezer. "By using the Skweezer technology, JumpTap can enhance the users’ mobile search experience and generate more revenues for carriers."

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer’s optimization technology that automatically mobilizes site content for mobile visitors. Skweezer’s scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

Source: JumpTap

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Seattle, US-based Pelago, Inc., the makers of Whrrl, has announced a partnership with Maponics for Neighborhood Boundaries to power their location data needs. Whrrl is a leading location-aware, mobile social networking service that allows friends to share their experiences in real time. Pelago, Inc. is an early-stage company developing a new generation of consumer experiences based on breakthrough technology, including Whrrl, a new mobile and web-based service at the intersection of social networking and local discovery.

“Our social-savvy users expect Whrrl to have the most relevant, detailed information at the neighborhood level to help them find cool nearby places and activities,” said Alison Algor, Director of Customer Experience for Pelago. “Maponics is the perfect partner to help meet their expectations.”

Pelago was founded by former senior executives from Amazon.com and is backed by leading venture capital firms from the U.S., Europe and India.

As part of the agreement, Maponics Neighborhood Boundaries will power Whrrl with over 50,000 targeted neighborhoods in 2,000 cities across the U.S. and Canada. The service provides both large scale, major area neighborhoods (commonly known local neighborhoods), and smaller sub-neighborhoods for narrower searches, giving Whrrl users a choice between a high-level or more granular local views.

“Location-aware social networking is centered on location intelligence, and Maponics provides seamless, compatible local search and mapping capabilities,” said Darrin Clement, President of Maponics. “We are excited to partner with Whrrl to offer this service and help drive their platform.”

The Norwich, Vermont-based Maponics specializes in location-based data for businesses, including neighborhood, ZIP Code and carrier route boundaries. Local search, real estate, mobile, social media and marketing firms rely on Maponics to power hyper-local interactive search, mapping, and ad targeting platforms, including Zvents, infoUSA, Dominion Enterprises (eNeighborhoods and Homes.com), Smarter Agent, HelloMetro, Roost, CitySquares and many others. The Maponics Online Store, powered by Maponics data, is the only place USPS.com refers to for postal maps.

Source: BusinessWire

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