As mobile social networks gain popularity, many are wondering how to ride the wave of this phenomenon. Leveraging the 3.3 billion potential mobile screens and the viral capabilities of social media, new forms of collaboration and media sharing will emerge and drive new sources of revenue. Today’s mobile social networks ...

Levi Shapiro, a wireless industry expert specializing in mobile content wrote an article "Mobile advertisers demand unified measurement standards" in FierceMobileContent. Mobile advertising desperately needs a unified measurement standard to help brands, agencies and publishers quantify ROI. Developing a standardized measurement system has always been a slow process for the ...

Vishal Sharma of VS Consulting Group recently conducted an email based interview with Emily Freeman, founder of Mobilist, one of the emerging mobile consultants on the status of Mobile Advertising in Australia. According to the Frost & Sullivan 2008 report on the Australia Next-generation Mobile Advertising Market, in 2007, mobile ...

Mobile advertising is the key focus of marketers and media agencies around the world. According to a report by eMarketer, by 2012, the worldwide mobile advertising spend will be more than USD ...

Online Marketing and e-commerce research and consulting firm E-Consultancy recently conducted an interview with Chris Smith, online marketing manager at Autoglass, who shares his experiences on mobile advertising and their new .mobi site. Autoglass is one of the UK's largest vehicle glass replacement companies. Being the online marketing manager, Chris wanted to see how mobile advertising would perform for his company. Last year, Autoglass launched a stripped down mobile version on their main website at a cost of around GBP 2,000 ( approximately USD 4,000) and currently trying to monitor the traffic flow and the testing the options that both search and display advertising provide.