Econsultancy recently held an interview with AdMob's European MD Thomas Shulz, in which he spoke about the mobile advertising market, value-chain, ad formats and iPhone has affected the industry. AdMob is a mobile advertising marketplace that offers solutions for discovery, branding and monetization on the mobile web. It connects advertisers ...

Direct Response marketers want mobile advertising to become a reality, higher conversion rates and the ability to make campaign changes on the fly. These are some of the top wishes that marketers have in the coming year. Ignite Media Solutions, a company that delivers a comprehensive direct response solution through ...

According to a recent article on AdAge, advertisers will have to pay less now for mobile advertising as ad rates are falling, with mobile cost-per-impression (CPM) ad rates hitting single-digit pricing in some cases. The main reasons for this fall is not only the weak global economy, but also an ...

The mobile marketing and advertising ecosystem is still highly fragmented and complex, which is typical for an immature industry. Many companies are trying to find their place in the value chain and get a piece of the market. Much of the activities carried out are still on an experimental stage ...

5th Finger, a creative mobile agency, has released a set of mobile marketing best practices “Nine for ‘09”, which is a list of ‘musts’ for marketers to achieve effective mobility planning. 5th Finger is a creative mobile agency that formulates strategies and designs engaging interactions to reach consumers living on ...

As we quickly approach the end of the year, mobile operators and application vendors are playing close attention to the changing market. Bango Analytics has offered five predictions on changes that are expected to shape the mobile world during 2009.

According to eMarketer, mobile advertising is a huge growth area with a global compound annual growth rate of 48%. However, despite the rapid growth forecasts there are still a few industry concerns about mobile advertising. Shaun Gregory, CEO, Blyk UK, shares his views about the mobile advertising industry, consumer preferences, content ...