Saturday, July 4, 2009

‘Resources and Reports’

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Mobile Internet 2010 - Emerging Markets Will See Fastest Growth

Thursday, January 15, 2009
Mobile Internet 2010 - Emerging Markets Will See Fastest Growth

These are exciting times for mobile Internet as it comes of age. Patterns and preferences in user behaviours and preferences are emerging and it is possible to start discerning market trends and with greater detail predict coming development. The number of PCs in use worldwide has surpassed 1 billion and ...

Android and iPhone Increase Smartphone Operating System Market Share, iPod Touch Requests Triple in December - AdMob December 2008 Metrics Report

Sunday, January 11, 2009
Android and iPhone Increase Smartphone Operating System Market Share, iPod Touch Requests Triple in December - AdMob December 2008 Metrics Report

AdMob has released its December 2008 Mobile Metrics Report that revealed explosive iPod Touch growth and Smartphone Operating System market share in its network. iPod Touch requests increased 3.4 times from November to December to reach 292 million in December from 18 million in July. Worldwide iPod Touch traffic increased ...

Increasing Use of WiFi Networks in the US and UK; Worldwide iPhone Requests Grew 52 Percent - AdMob

Thursday, December 18, 2008
Increasing Use of WiFi Networks in the US and UK; Worldwide iPhone Requests Grew 52 Percent - AdMob

AdMob, the world's largest mobile advertising marketplace, has released its November issue of the Mobile Metrics. As per the report there is an increasing amount of mobile web and application usage over WiFi networks in the US and UK. Worldwide iPhone requests grew 52% month over month to 359 million ...

Mobile Phone Market Poised For Slowdown In 2009, Says IDC

Thursday, December 18, 2008
Mobile Phone Market Poised For Slowdown In 2009, Says IDC

The impact of the global economic crisis will spread to the mobile phone market resulting in a downturn in shipments in 2009. According to IDC, total mobile phone volumes will be 1.9% lower in 2009 than 2008 levels, the first downturn in annual shipment volumes since 2001 when shipments declined ...

Best-in-Class Companies Utilize Cross-Channel Marketing Campaign Management

Wednesday, December 17, 2008
Best-in-Class Companies Utilize Cross-Channel Marketing Campaign Management

Many organizations struggle to optimize online and offline marketing campaigns across an ever increasing number of new marketing channels. Silos of information reside in separate channel-centric technologies, and distributed marketing efforts, from both internal groups and external relationships, add organizational challenges to managing multi-channel marketing efforts. Most of all, the ...

Ad-funded Mobile Content is Gaining Focus

Wednesday, December 10, 2008
Ad-funded Mobile Content is Gaining Focus

Mobile content is evolving. What was previously expensive and difficult to obtain is now becoming accessible to a large section of the mobile audience. Mobile content has been driven to the mobile audience in a cheaper and more accessible form through sponsorship of mobile advertising. As data speeds and content ...

Motorola Remains the Most Successful Mobile Handset Manufacturer in the US Market in 2008

Tuesday, December 9, 2008
Motorola Remains the Most Successful Mobile Handset Manufacturer in the US Market in 2008

According to a news research by MultiMedia Intelligence, Motorola is projected to provide 21% of all handsets consumed in the consumer market in the US. The market research and consultancy firm projects that Motorola will remain the most successful mobile handset manufacturer in the US market in 2008, but that ...