Vringo Brings Video Ringtones to France Through Bouygues Telecom

Vringo has announced its partnership with Bouygues Telecom to bring its award-winning video ringtone application to millions of French subscribers. This partnership brings Vringo’s video ringtones to the leading french carrier in time for a massive 3G rollout. Vringo will be one of the first applications on Bouygues’ newly launched WAP and i-Mode portal and 3G+ (HSPA) network offering. The company is also on the heels of its groundbreaking partnership with Turkish carrier Avea.

The Vringo application, along with its burgeoning library of thousands of video ringtones, will be available for free to all Bouygues users at launch. By installing Vringo, more than 6 million postpaid Bouygues customers will also be able to create their own video ringtones and take advantage of Vringo’s VringForward technology, which lets users share their personalized video ringtones to their friends just by calling.

“We’re on a mission to reinvent the ringtone industry, and a big part of getting there is working with equally progressive partners,”

Vringo CEO Jon Medved, further said that by launching with France’s Bouygues Telecom, an operator with one of the savviest consumer bases, it is bringing video ringtones to an audience that is as hungry for innovative mobile applications as found anywhere.

“We at Bouygues Telecom have pioneered a number of services over the years, including most recently our ‘NEO.2’ voice and data package and our quadruple play ISP offer, the ‘BBOX,’” said Olivier Laury, content director at Bouygues Telecom. “Partnering with Vringo, whose video ringtone application illustrates mobile and fixed Internet convergence, is a natural extension of our own integrated offers. Working with Vringo to implement its technology has been a collaborative and effective process.”

In the initial launch, Vringo users will have access to a wide variety of the service’s free video ringtones, from music videos to cutting-edge animation to documentary footage. In 2009, premium Vringos will be added to the catalog, giving Bouygues users access to the largest collection of video ringtones anywhere.

Vringo Website

Founded in 2006, Vringo is bringing about the evolution of ringtones. With its award-winning video ringtone application, Vringo takes a sledgehammer to the traditional call signature, transforming the basic act of making and receiving mobile phone calls into a highly visual, social experience.

By installing Vringo’s application, which is compatible with more than 200 handsets, users can create or take video, images and sideshows from virtually anywhere, including Vringo’s 4,000-clips-and-counting video ringtone library or the Web, and make it into their personal call signature. In a first for the mobile industry, Vringo has introduced VringForward, a technology that lets its users select which video ringtone their friends will see when they call.

Vringo is backed by Warburg Pincus and by private investors. The company has been heralded by The New York Times as “the next big thing in ringtone” and by USA Today as having “to be seen to be believed.” To witness the next generation of ringtones and see a list of supported handsets, please visit http://www.vringo.com.

Created in 1994, Bouygues Telecom has 9 million customers, including approximately 6.6 million with contracts, and 7,700 employees. Its ambition is to become the “preferred brand of personal communication services” by further improving customer service.

After pioneering the talk-plan concept and free voicemail in France in 1996, followed by unlimited call plans (Millenium) in 2006, Bouygues Telecom launched Neo, the first call plan to offer unlimited calls to all operators every day after 8 p.m. In 2008, the all-new range of Neo call plans lets customers select an unlimited calling time slot.

Bouygues Telecom will launch its first fixed-line offers in 2008 to meet households’ requirements for multimedia equipment and services. To guarantee high-quality customer service for consumers and businesses alike, Bouygues Telecom markets a large range of broadband services. Its national EDGE broadband network covers more than 93 percent of the French population. Launched in 2008, the new mobile Internet offer includes free unlimited reception of personal e-mails regardless of the customer’s handset. In addition to an unlocked call plan, the Web & Mail Option offers unlimited mobile Internet surfing.

Bouygues Telecom’s 3G+ network carries even higher speeds to tailor solutions to customers’ future needs. Bouygues Telecom’s six customer relations centres in France employ 2,000 customer advisors for optimum customer service.

Source: BusinessWire

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